Twenty of Roy’s films are available on DVD or by streaming from Mill Creek Entertainment. The Roy Rogers hard-cover, comic book collection is now available from Hermes Press. The opportunities are just starting to heat up. At the height of Roy’s presence in commerce, his brand was second only to Disney with over 400 tie-ins. With the coming of the stage musical, the anticipation of additional ancillaries is palpable.
The wonderful supportive energies of Roy Rogers and Dale Evans may be a fit for your organization… and the wide variety of available and existing product brands are all capable of being interlinked in today’s online and brick and mortar platforms to let each brand cross-promote with all other brands.